Better (Gll) and Mcarthurglen Designer Outlet Swindon Join the Pack

Two of Swindon’s biggest leisure and retail providers, Better (GLL) and McArthurGlen Designer Outlet Swindon, have signed up to be part of The Big Dog Art Trail in Swindon in 2023. They will each sponsor one of the 30 super-sized Swindogs which will create the UK’s first-ever balloon dog art trail and raise vital funds for the local children’s hospice charity, Julia’s House.

Better (GLL) and McArthurGlen Designer Outlet Swindon join Imagine Cruising, NSBRC, Intel, Nationwide, Imagine Cruising, Swindon Advertiser, the Swindon Wildcats, Jazzbones and the inSwindon town centre BID as sponsors of The Big Dog Art Trail.

Better (GLL) operate leisure centres, swimming pool, gyms, libraries, theatres, playgrounds and more. They run five leisure and fitness centres in Swindon – all of which are run in a charitable, community focused way.

Barnaby Rich, Partnership Manger for Better, said, “We’re delighted to be a sponsor and supporter of The Big Dog Art Trail, raising vital funds for Julia’s House. Better’s values are rooted in charitable activity, supporting communities in being more active and bringing families together for their leisure time. We hope this fantastic trail will have a positive impact on Swindon and the wider community.”

McArthurGlen Designer Outlet Swindon is set within the beautiful heritage buildings of the Great Western Railway works. There are more than 100 shops to explore and visitors will also find cafes, restaurants and a children’s play area. Next summer, there might be a Swindog or two to spot at the Designer Outlet.

Tina Cumpstey, Centre Manager for McArthurGlen Designer Outlet Swindon, said, “We are proud to be part of The Big Dog Art Trail and to be able to support Julia’s House with an exciting and engaging trail for all the family to enjoy.”

Chris Hyde, Project Manager for The Big Dog Art Trail explains, “Sponsoring a Swindog, and joining The Big Dog Art Trail pack, will bring your company some paws-ome benefits.  You will be part of an event which brings thousands of visitors to your local community in Swindon. The trail will improve brand awareness for your business or organisation in a unique and memorable way that will get everyone talking. It will help you build a feel-good factor among your employees, customers and stakeholders. You will be raising funds for Julia’s House children’s hospice charity, helping them to continue their amazing work in your local community.”


The Big Dog Art Trail will run from 15 July to 3 September, 2023, and end with a grand farewell weekend where all of the stunning Swindog sculptures will be brought together under one roof. The giant one-of-a-kind creations will then head off to their forever homes after being adopted at a special auction event to raise money for Julia’s House children’s hospice.


The Big Dog Art Trail is being brought to Swindon by Julia’s House and global public art producer Wild in Art, who has previously hosted trails in cities across the UK and worldwide.


To find out how to become a sponsor or to get the latest Big Dog Art Trail updates, visit