Daffodil Delivery Brings Sunshine and Smiles 

Alzheimer’s Support’s staff delivered 240 bunches of daffodils to their clients last week to mark Dignity Action Day.

The Wiltshire charity holds its annual Gala Dinner at the end of January to mark the day and decorates the tables with daffodils. This year hundreds of families across the county enjoyed the flowers at home instead.

“This is just what I needed today,” said Diana when she was given some daffodils by her support worker, Paula Kearley. Margaret said it was lovely to know Alzheimer’s Support cared about her when she received hers and that they really made her smile. Meanwhile Jacqueline said: “How sweet!” and immediately brought the flowers up to her face to take in their scent.

The daffodil deliveries were the idea of Sally Haddrell-Jenks, head of registered services, and she also hand-tied the posies. Sally said: “Our families really enjoyed the cream teas and mince pies we delivered last year, so we wanted to do something this year too.

“The last few months have been challenging for so many and we hope the daffodils brought them some sunshine and a smile. We’re very grateful to Tesco in Trowbridge for donating the flowers.”

Dignity Action Day is an annual opportunity for health and social care workers to uphold people’s rights to dignity and provide a memorable day for people who use care services.


About Alzheimer’s Support 

Alzheimer’s Support is an independent charity with its head office in Trowbridge, founded in 1990.

  • We operate throughout Wiltshire to provide flexible services for people living at home with all types of dementia and their family carers.
  • Our services include: award-winning daycare, support at home, carers’ groups, carer training, Music for the Mind singing groups, memory cafes, art groups, Movement for the Mind exercise groups, discussion groups, wildlife clubs and life story groups.
  • Our Dementia Advisers give information and signpost to services that offer support to people with dementia and their families throughout the course of the illness.
  • We support communities, businesses and organisations to become dementia-aware.
  • We campaign on issues that affect people with dementia and their families.
  • We employ 150 staff and have more than 160 volunteers. 

There are more than 7,000 people living with dementia in the Wiltshire CCG area. 

  • Of these 66 per cent have a diagnosis. 

Dementia affects 850,000 people in the UK. 

  • It is a progressive condition affecting memory, thinking and reasoning and communication.
  • The majority of people with dementia are older, with one in 20 people over 65, and one in 5 over 80 affected.
  • Alzheimer’s disease is the most common form of dementia.

For more information please contact Stephany Bardzil, Head of Communications and Engagement 01225 776481  email [email protected]